“Music is one of the most popular features on Alexa,” Dave Limp, senior vice president of Amazon Devices, said in a press release.
While the e-commerce company has a music-streaming service of its own, it knows that the benefits of accepting Apple Music onto Echo devices will outweigh the potential loss in attention in Amazon Music, as users have been begging on help forums for an Apple Music integration for years. Customers will be able to ask Alexa to play songs, artists, albums, playlists and curated stations like Beats 1.Īmazon has every reason to be ecstatic. Though the tech giant first debuted Apple Music exclusively on iOS devices like iPhones and Macs, it quietly extended the music-streaming service to Android devices later on, and now it’s going even further: On Friday, Amazon announced that Apple Music subscribers will soon be able to use the service on Amazon’s Alexa-enabled Echo devices. Gone are the days of Apple’s insistently walled-off ecosystem.
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